Parallax Software
Challenge
Parallax was scaling internationally and English-only support was leaking CSAT in EMEA and LATAM. The internal team had no playbook for adding languages without standing up a new hiring engine.
Solution
We scaled support from one to six languages in 90 days using a hub-and-spoke pod model out of Guadalajara, with shared knowledge base and unified QA scoring across languages. Each language pod went through a four-week certification before going live.